Qualifications: Tertiary qualifications within digital marketing, marketing, communications or a related field Minimum of 4-5 years' experience in social media, community management and digital marketing, ideally managing multiple brands or within a consumer electronics, imaging or agency environment Proficiency in Meta Business Suite, TikTok, LinkedIn and YouTube platform tools, and social scheduling tools (e.g. Hootsuite, Sprout Social, Later) Hands-on experience with Google Analytics, Google Search Console, SEO tools (e.g. SEMrush, Ahrefs) and Google Ads / Meta Ads Manager Experience with CMS platforms (e.g. WordPress) and email marketing platforms (e.g. Mailchimp) Basic content creation skills (Canva, CapCut or Premiere Pro); photography/videography knowledge is a strong advantage Understanding of POPIA as it applies to marketing, data and user-generated content Excellent copywriting with the ability to adapt tone across multiple brand voices Strong organisational skills; able to manage multiple brand calendars and deadlines Relationship builder with a genuine passion for creative communities and technology Roles and Responsibilities: Social Media and Community Management Social Strategy: Develop and execute a social media strategy per brand across all social media platforms aligned to each brand's positioning and the PBD marketing calendar Content Planning: Draft and manage the monthly content planner for all brands, submitting for sign-off before the 1st of each month, and turning around ad hoc launch posts for same-day approval Channel Set-Up and Management: Establish, take over and manage new local brand channels as brands are onboarded, ensuring correct handles, branding and access controls Community Engagement: Monitor and respond to comments, messages and enquiries promptly; escalate product, service and warranty queries to the correct internal teams Brand Communities: Grow and nurture brand communities such as Nikon School alumni, creator groups and women-in-photography initiatives Creators, KOLs and UGC Creator Partnerships: Identify, approach and manage photographers, filmmakers, influencers and KOLs for collaborations, gear loans and product seeding; track deliverables and results UGC Pipeline: Source, curate and credit user-generated content, ensuring all usage permissions are secured and POPIA requirements are met (especially for eufy security and home content) Coordinate content capture at workshops, events and launches for real-time and post-event social coverage SEO: Plan and implement on-page and off-page SEO for brand websites and landing pages, including keyword research, product page optimisation and blog content Paid Media: Plan, set up and optimise paid social and Google Ads campaigns within approved budgets, and manage boosted launch content E-Commerce Visibility: Optimise product listings, brand pages and content on online marketplaces (e.g.Takealot, Amazon) and brand DTC websites to improve discoverability and conversion Website and Email: Update website content via CMS (e.g. WordPress) and manage email/newsletter campaigns and databases Analytics and Reporting Performance Reporting: Track and report monthly on reach, engagement, follower growth, traffic, conversions and campaign ROI per brand, with actionable insights Contribute digital performance data to brand-partner QBRs and monthly marketing reports Stay informed on platform updates, algorithm changes and digital trends, and recommend new opportunities Support Role Brief design team on social and digital asset requirements and manage approval workflows Support the marketing team at events, launches and activations as required