- The Communications and Content Development Officer will support the visibility and positioning of the Amref Health Innovation Hub through strategic communications, content development, digital engagement, and documentation of health innovations, programmes, partnerships, and impact.
PRINCIPAL RESPONSIBILITIES
- Support implementation of the Hub's communications and visibility strategy.
- Ensure consistent messaging and compliance with Amref's branding guidelines.
Content Development and Storytelling
- Develop articles, blogs, newsletters, reports, case studies, and success stories.
- Translate technical and research information into engaging, accessible content.
- Document innovators' achievements and programme impact.
Digital Communications and Social Media
- Manage social media content and support digital campaigns.
- Monitor engagement and use performance metrics to improve reach and visibility.
Brand Visibility and Multimedia Production
- Coordinate photography, video production, infographics, and promotional materials.
- Maintain an organized library of approved communication assets.
Event Communications and Stakeholder Engagement
- Develop communication materials for events, workshops, and innovation showcases.
- Support media relations, stakeholder engagement, and dissemination of programmes updates.
Knowledge Management and Impact Documentation
- Document research findings, lessons learned, and health innovation outcomes.
- Develop knowledge products and support programmes reporting.
Monitoring, Evaluation and Reporting
- Track communication outputs, audience reach, and engagement.
- Prepare periodic communications reports and recommend improvements.
Qualifications and Experience
- Bachelor's degree in Communications, Journalism, Public Relations, Digital Media, Marketing, or a related field.
- 2 - 5 years' relevant experience in communications, content development, digital marketing, or public relations.
- Demonstrated ability to develop content for digital platforms and diverse audiences.
- Experience in multimedia production or in health, research, innovation, entrepreneurship, or development programmes is an added advantage.
- Strategic communications and content development
- Storytelling, editing, and digital media management
- Brand management and multimedia production
- Knowledge management and impact reporting
- Media relations and stakeholder engagement
- Creativity, research, and analytical skills
- Excellent written and verbal communication
- Teamwork, organization, and deadline management