The Communications Associate leads X and push notifications. You will also support our email and LinkedIn channels. Engagement on these text-led channels shapes how riders and businesses see Shuttlers, so this role has a direct effect on brand perception, community, and retention across our business lines.
What you will own
X (Twitter):
Build and run a distinct Shuttlers persona on X: approachable, relatable and expressive, while staying conscious that every post speaks for the brand.
Plan and publish daily content, join relevant conversations and trends quickly and with good judgement, and occasionally start them.
Grow an engaged audience by replying to, quoting and starting conversations with riders, creators and the wider Lagos community.
Respond to mentions and public complaints with empathy and speed, escalating operational issues through the agreed process.
Deliver a monthly X report covering follower growth, impressions, engagement, profile visits and recommended actions.
Push notifications
Plan and execute push notifications on their agreed schedule, keeping them timely, useful and on-brand.
Write check-ins and timely messages tied to moments people are talking about, so riders look forward to hearing from us.
Maintain the shared push notification tracker: copy status, owner, approval, deployment time and completion.
Customer and corporate communications
Execute assigned corporate, customer-facing and internal communications by their deadlines.
Make sure every communication follows approved messaging, brand guidelines and the approval process.
What you will support
Email campaigns
Support the deployment of approved email campaigns and newsletters for riders, business prospects and rental enquiries.
Run pre-deployment checks on assigned emails: proofreading, links, audience selection, formatting and test sends.
Help keep the email campaign calendar and deployment tracker up to date.
Contribute to post-campaign reporting on delivery, open rate, click-through rate and unsubscribes.
LinkedIn:
Support the LinkedIn content calendar with copy, scheduling and replies to comments.
Help make sure scheduled LinkedIn posts go out on time and on-brand.
Contribute insights to monthly LinkedIn reporting.
What success looks like
In this role, success looks like:
An X account people look forward to, follow and talk to, with steady growth in audience and engagement.
Push notifications that riders value and act on, sent on time and on-brand.
Communications that go out on time, are carefully checked and follow our brand guidelines.
Email and LinkedIn campaigns that run smoothly with your support.
Clear monthly insights that help the team decide what to do next.
Requirements
Who you are:
1 to 3 years' experience in brand communications or social media, ideally for a consumer, mobility, fintech, or tech brand.
An excellent writer: quick and witty on X, concise in a push notification, clear in email, and credible on LinkedIn.
Native to X, especially Nigerian X. You know how conversations start, spread and turn, and you can tell when a brand should join in and when it should stay out.
Calm and empathetic in public. You can turn a frustrated customer's tweet into a moment that builds trust.
Organised and deadline-driven. You keep trackers current, check your work before it goes out, and follow approval processes without slowing things down.
Comfortable working with design, product, growth and customer experience teams to get the right message out at the right time.