The Commercial Lead exists to own and accelerate revenue growth across all of Ashluxe's commercial channels e-commerce, brick-and-mortar retail, and wholesale. The role translates Ashluxe's commercial strategy into channel-level execution, with wholesale a key growth priority alongside a thriving direct-to-consumer retail and digital business.
Working closely with the Group Operating Partner, the Commercial Lead is the operator accountable for day-to-day commercial performance - revenue, margin, sell-through, and customer growth - across e-commerce, retail, and wholesale.
The role combines hands-on commercial leadership and account management with channel planning and data-led decision-making, ensuring profitable, sustainable revenue growth while protecting Ashluxe's brand positioning.
Positioning
Is: A hands-on commercial leader accountable for revenue growth, channel performance, and sell-through across e-commerce, retail, and wholesale.
Is NOT: A single-channel, purely strategic, or brand-marketing role; the Commercial Lead owns commercial performance across all channels and is measured on results, not only on setting direction.
Key Responsibilities:
Multi-Channel Commercial Leadership
Own and grow revenue across all of Ashluxe's commercial channels e-commerce, brick-and-mortar retail, and wholesale.
Set channel-level targets, pricing, and trading strategy, and own commercial performance and the P&L across channels.
Balance and optimise the channel mix to maximise profitable, sustainable revenue growth.
Wholesale Growth
Build, own, and grow the wholesale channel as a key engine of revenue growth.
Identify, pitch, onboard, and manage wholesale partners, and multi-brand retailers across priority markets.
Own wholesale sell-in and sell-through, including range planning, order books, reorders, and account performance.
Negotiate trading terms, margins, and agreements that protect profitability and brand positioning.
Retail & E-Commerce
Drive the performance and growth of brick-and-mortar retail operations and the e-commerce platform.
Own key direct-to-consumer metrics, including traffic, conversion, average order value, and sell-through.
Ensure a seamless, premium omnichannel customer experience across stores and online.
Partner on clienteling, CRM, and retention initiatives that grow customer lifetime value.
Commercial Strategy & Revenue Growth
Translate the company's commercial growth strategy into channel-level plans and revenue targets.
Own forecasting, pricing architecture, and markdown and discount discipline across channels.
Identify new channels, accounts, and revenue streams that strengthen profitability.
Data & Performance
Track and report on commercial KPIs by channel, including revenue, sell-through, margin, and conversion.
Use sales and consumer data to inform assortment, pricing, and channel strategy.
Partner with marketing on data-backed demand generation that supports all commercial channels.
Team & Cross-Functional Collaboration
Lead and mentor the commercial team across wholesale, retail, and e-commerce.
Work closely with the MD, merchandising, marketing, and operations to align supply with demand.
Provide commercial input into product, pricing, and go-to-market decisions.
Requirements
Key Requirements & Skills
Proven track record in commercial, multi-channel, or sales leadership across wholesale, retail, or e-commerce within fashion, luxury, lifestyle, or consumer brands.
Demonstrated success growing revenue across multiple channels, including building or scaling wholesale and driving retail and e-commerce performance.
Strong understanding of omnichannel retail and e-commerce, including digital trading and customer experience.
Strong negotiation, account management, and relationship-building skills.
Commercially numerate, with confidence owning forecasts, margins, sell-through, conversion, and order books.
Data-literate, able to turn sales and channel data into commercial decisions.
Entrepreneurial, hands-on, and effective in a fast-paced, high-growth environment.
An existing network of wholesale and retail partners is a strong advantage.