City Eye Hospital Community Marketing Officer Jobs in Kenya;To drive City Eye Hospital’s presence and patient acquisition within the community through strategic outreach, partnerships, medical camps, health activations, and targeted mobilization. The role converts community engagement into awareness, screenings, referrals, bookings, and measurable patient growth.Key Duties & ResponsibilitiesCommunity Marketing & Outreach
City Eye Hospital Community Marketing Officer Jobs in Kenya;
Key Duties & Responsibilities
Develop and execute annual, quarterly, and monthly community marketing plans aligned with hospital growth priorities.
Identify priority communities, locations, and target populations for outreach.
Plan and coordinate medical camps, eyescreening drives, health talks, and community activations.
Develop activity calendars, targets, budgets, and resource requirements for community initiatives.
Create targeted mobilization plans to drive participation, awareness, referrals, and patient leads.Community Partnerships & Mobilization
Identify, establish, and maintain partnerships with community groups, institutions, businesses, NGOs, CBOs, SACCOs, and professional bodies.
Build relationships with Community Health Promoters (CHPs), community leaders, and local health facilities.
Engage youth and women’s groups, sports associations, and disability organizations to expand reach.
Maintain a database of community partners and track partnership performance.Medical Camps, Activations & Field Execution
Coordinate medical camps, screenings, health talks, and activations from planning through execution.
Manage venues, clinical teams, logistics, transport, equipment, and marketing materials.
Supervise community marketing teams, mobilizers, volunteers, and external partners.
Conduct pre and postactivity briefings and reviews to ensure objectives are achieved.Patient Acquisition & Conversion
Capture, track, and manage leads generated through community activities.
Collaborate with the Contact Centre and hospital teams for timely followup and conversion.
Track the patient journey from screening to booking, attendance, and treatment.
Monitor referrals, bookings, conversions, and revenue attributable to community marketing.
Identify opportunities to improve patient conversion and marketing effectiveness.Brand, Stakeholder & Government Engagement
Build and maintain relationships with County Government, Ministry of Health, and (adsbygoogle=window.adsbygoogle||[]).push({});health facilities.
Facilitate permits, approvals, and compliance for community activities.
Strengthen hospital visibility through effective branding and activation.
Coordinate deployment of banners, tents, flyers, brochures, and other marketing collateral.Budget, Reporting & Performance Management
Develop and manage budgets for community marketing activities.
Maintain accurate records of activities, partners, leads, and outcomes.
Prepare weekly and monthly performance reports.
Track reach, screenings, leads, referrals, bookings, new patients, revenue, and cost metrics.
Provide insights and recommendations to improve marketing effectiveness and ROI.Qualifications / Requirements
Qualifications / Requirements
Bachelor’s degree in a healthcarerelated or marketing field.
3–5 years’ experience in community marketing, healthcare marketing, outreach, or health promotion.
Experience coordinating medical camps, screenings, and community events.
Demonstrated experience in partnership development and mobilization.
Strong communication, coordination, reporting, and stakeholdermanagement skills.
Proficiency in Microsoft Office and marketing/reporting tools.
Ability to work extensively in the field and under tight deadlines.
Strong interpersonal, negotiation, and relationshipbuilding skills.
Ability to work effectively both independently and as part of a team.Core Competencies
Core Competencies
Community engagement
Partnership development
Community mobilization
Marketing and brand activation
Event management
Stakeholder management
Patient acquisition
Budget management
Data analysis and reporting
Team coordination
Communication and negotiation