Agrocom is a digital agricultural platform that connects farmers, buyers, and agribusinesses directly to eliminate middlemen and provide AI-driven tools.
We are recruiting suitable candidates to fill the position below:
Job Title: Chief Operating Officer / Head of Marketing
Location: Abuja
About the Role
This dual role combines operational leadership with marketing ownership.
The COO / Head of Marketing is responsible for day-to-day operations, process excellence, and go-to-market strategy.
The role ensures Agrocom executes efficiently while building a strong brand and driving customer acquisition and retention.
Key Responsibilities Operations:
Oversee daily operations and ensure efficient execution across all departments
Design, implement, and continuously improve operational systems and processes
Manage budgets, resource allocation, and performance metrics
Lead cross-functional projects and ensure timely delivery of company objectives
Identify operational bottlenecks and drive continuous improvement
Marketing:
Own the overall marketing strategy, brand positioning, and go-to-market plans
Lead demand generation, digital marketing, content, and brand campaigns
Manage marketing budget, agency relationships, and performance reporting
Build and optimize customer acquisition and retention funnels
Work closely with product and sales to ensure strong market messaging and product–market alignment
Represent the brand and develop strategic marketing partnerships.
Requirements
8+ years of combined experience in operations and marketing, with significant leadership responsibility
Proven experience scaling operations and building marketing functions in growth-stage companies
Experience in strategic marketing and target squashing
Strong understanding of digital marketing, brand strategy, and performance marketing
Excellent project management, analytical, and leadership skills
Experience in agribusiness, agritech, or related industries is highly preferred.