Category Lead Marketing (beverages) At Bidco Africa

KEY RESPONSIBILITIES

• Category Strategy & Planning Develop and execute the annual marketing plan. identify growth opportunities and turn insights into action Brand Management & Communication Build strong brand positioning, run 360° campaigns and ensure consistent messaging across all touchpoints.
• Trade & Channel Activation Boost visibility, conversion and distribution across GT, MT and HoReCa Innovation & Portfolio Development Bring new ideas to life and grow the beverage portfolio.
• Data & Performance Management Monitor category performance, guide investment and prepare business reviews

WHAT SUCCESS LOOKS LIKE WHY JOIN BIDCO NOW?

• Growth & profitability
• Stronger brand equity Higher consumption & household reach
• Improved brand preference & repeat purchase
• This is a unique opportunity to shape the future of BDCO's beverage brands-one of the fastest-growing categories in East Africa You'll have the autonomy to define strategy the resources to scale impact, and the platfo to build beloved consumer brands that refresh and inspre milons every day