Manufacturing

Business Unit Head

Dentsu·Nairobi, kenya·Full Time·Internship
ManufacturingFull TimeInternship
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The Business Unit Head(BUH) at Dentsu Creative is a pivotal figure in steering the agency towards substantial growth. This role demands not just a deep understanding of digital transformation but also a strong emphasis on sales and client relationship management. The goal is to unlock client business opportunities using Dentsu's capabilities and deliver outstanding client service with innovative and value-driven solutions.

The BUH serves on the Dentsu Kenya Leadership Team and plays a critical role in shaping the agency's growth strategy, client partnerships, talent development, and market positioning.

Key Responsibilities

Strategic Business and Sales Leadership:

  • Grow the agency's market share by 25% within the next 18 months through the development and implementation of innovative business strategies with a strong focus on sales and market expansion.
  • Drive revenue growth and profitability through effective commercial leadership and business development initiatives.
  • Develop and maintain a robust pipeline of new business and growth opportunities.
  • Innovative and effective creative solutions support commercial objectives
  • Drive organic growth across existing client portfolios through strategic account expansion.
  • Partner with the Chief Creative Officer to ensure innovative and effective creative solutions support commercial objectives.
  • Identify market opportunities and strengthen Dentsu Creative's competitive positioning.

Client Relationship and Account Management:

  • Foster and deepen relationships with key clients, aiming for a 10% increase in client retention and satisfaction annually through personalized and strategic account management.
  • Act as executive sponsor for key client relationships and strategic accounts.
  • Build trusted relationships with senior client stakeholders and identify opportunities for business growth.
  • Ensure the delivery of exceptional client service and measurable business outcomes.
  • Collaborate closely with the CCO to ensure client expectations are met through high-quality creative and strategic solutions.

Digital Innovation and Sales Integration:

  • Drive the integration of cutting-edge digital strategies, including AI and omnichannel marketing, to enhance client campaigns and sales outcomes.
  • Promote innovative and integrated marketing solutions that deliver measurable value for clients.
  • Leverage data, technology, and emerging trends to improve business outcomes and campaign effectiveness.

Operational Sales Efficiency:

  • Optimize operational sales processes using advanced digital tools, achieving a 20% reduction in sales cycle times while maintaining quality standards.
  • Ensure effective resource planning, allocation, and utilization across the Business Unit.
  • Drive operational discipline and accountability across teams.
  • Ensure timely and accurate completion of timesheets to support resource management, recoverability, client profitability, forecasting, and business reporting.
  • Monitor utilization and productivity metrics and implement corrective actions where required.
  • Maintain effective governance, budgeting, forecasting, and business performance reporting processes.

Team Development for Sales Excellence:

  • Develop high-performing teams skilled in digital marketing technologies and integrated marketing solutions.
  • Improve team performance metrics by 40% through coaching, mentoring, and capability development initiatives.
  • Build leadership capability and strengthen succession planning within the Business Unit.
  • Foster a culture of accountability, collaboration, innovation, and continuous improvement.
  • Support talent development, retention, and employee engagement initiatives.

Market Leadership in Digital Sales:

  • Establish the agency as a leader in digital advertising, achieving a minimum 75% pitch win ratio.
  • Support agency participation in industry initiatives, thought leadership, and awards programmes.
  • Partner with the CCO to strengthen Dentsu Creative's reputation for both commercial success and creative excellence.
  • Drive visibility and market positioning across key sectors and client categories.

Professional Skills

  • Strong sales acumen with a proven track record in digital marketing and business growth.
  • Exceptional client relationship management and strategic account
  • management abilities.
  • Strong commercial and financial management capability.
  • Proficient in using tools for sales tracking, resource productivity, and business performance management.
  • Strong stakeholder management skills with the ability to influence senior decision-makers.
  • Excellent communication, negotiation, leadership, and interpersonal skills.
  • Ability to balance commercial objectives with creative excellence and
  • operational effectiveness.

Key experiences

  • Experience leading client service teams with a focus on operational excellence and revenue growth.
  • Demonstrated success in client acquisition, retention, and relationship management.
  • Proven experience driving business growth and commercial performance.
  • Experience managing multidisciplinary teams within an integrated agency environment.
  • Experience managing resource planning, utilization, and profitability.
  • Experience working collaboratively with senior creative leadership teams.

Working Environment

  • Role involves close collaboration with the Chief Creative Officer, agency leadership teams, clients, and cross-functional departments. The role may include domestic and international travel.

Key skills

BA/BSc/HND
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At a glance

Company

Dentsu

Location

Nairobi, kenya

Employment

Full Time

Experience

Valid until

Not specified

Created

July 4, 2026

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