Key Responsibilities:
Sales & Revenue Generation:
- Identify and pursue new business opportunities to grow the client base.
- Achieve monthly/quarterly sales targets for events, airtime, sponsorships, and digital ad inventory.
- Develop and present client-specific proposals and multimedia advertising packages.
- Develop and execute strategic sales plans to expand client base and retain existing accounts.
- Identify upsell/cross-sell opportunities for integrated multimedia campaigns.
Client Relationship Management:
- Build and maintain strong, trust-based relationships with advertisers, agencies, and partners.
- Act as the primary liaison between Capital Group and the client throughout the sales cycle.
- Ensure high levels of client satisfaction through regular proactive engagements and by addressing client feedback whilst collaborating with internal teams to deliver solutions.
Campaign Planning, Execution & Coordination:
- Collaborate with Events, Marketing, Creative, and Production teams to develop integrated campaigns.
- Prepare clear campaign briefs, follow up on execution, and track performance metrics.
- Ensure timely delivery of advertising content across radio, digital, and events. Coordinate with Traffic, Production, and
- Digital teams to ensure advertising content is delivered and executed as per client agreements.
- Serve as the liaison between clients and internal stakeholders to resolve ad placement issues.
Monitoring, Reporting & Forecasting:
- Monitor campaign timelines and proactively address scheduling conflicts or delays with internal teams.
- Maintain accurate sales pipelines and provide weekly/monthly revenue forecasts.
- Log all client interactions, opportunities, and progress in availed CRM tools.
- Provide clients with performance reports and ROI analysis for campaigns.
- Follow up with clients on invoicing and collections in collaboration with Finance.
- Help resolve billing queries and support overall credit control efforts.
- Ensure collections within the agreed timelines for all sales orders.
- Stay current with industry trends, competitor offerings, and client business developments.
- Monitor competitor activities and industry trends to identify new revenue streams.
- Provide required feedback to Commercial Manager on emerging opportunities or threats.
Required Qualifications, Experience & Skills:
- Bachelor's degree in Marketing, Business, Communication, or related field.
- 3 to 5 years experience in media sales, advertising, or account management.
- Strong understanding of integrated marketing, digital advertising, and media planning.
- Excellent communication, presentation, and relationship management skills.
- Proficiency in CRM and proposal tools.
- Strong sales acumen with the ability to close deals and build client relationships.
- Deep understanding of media sales, advertising principles, and digital platforms.
- Ability to create persuasive proposals and pitch integrated media solutions.
- Excellent interpersonal and communication skillsboth verbal and written.
- Highly self-motivated with strong time management and organizational ability.
- Proficiency in CRM tools and Microsoft Office Suite.
- Collaborative spirit and ability to work with cross-functional teams.
- Sales & Negotiation Skills to close deals and drive revenue across media platforms.
- Client Relationship Management with a focus on trust, retention, and satisfaction.
- Media & Advertising Knowledge to craft integrated campaign solutions.
- Communication & Presentation for pitching proposals and managing client interactions.
- Coordination & Follow-through to ensure seamless campaign execution across teams.
- Time Management & Organization to handle multiple accounts and deadlines effectively.
- Analytical Thinking to track performance and provide actionable insights