The Business Development (BD) Officer will identify, develop, and convert business opportunities, manage strategic partner relationships, and support commercial initiatives across The Karen Hospital and its branch network. The role will contribute to revenue growth, service uptake, patient and partner engagement, and the Hospital's strategic positioning within Kenya and the wider East African healthcare market.
- Identify and convert business opportunities with insurers, corporates, healthcare facilities and other strategic partners
- Build and manage partner relationships, coordinate follow-ups and support partnership agreements, MOUs and SLAs.
- Support branch business development by identifying local opportunities and strengthening referral networks and service uptake.
- Identify, plan and participate in community engagements, medical camps, health talks, clinics, exhibitions and outreach activities.
- Collaborate with BD, PR & Communications and Client Experience teams to align partner engagement, service promotion and patient experience.
- Conduct market and competitor research to identify healthcare trends, service demand and opportunities in Kenya and East Africa.
- Apply an understanding of healthcare costing, pricing and profitability when supporting proposals and commercial decisions Prepare business proposals, partnership presentations and reports, track opportunities, targets and outcomes using measurable indicators.
- Coordinate service presentations and partner or client follow-ups that support referrals, satisfaction and retention.
- Take ownership of assigned targets and deliver agreed outputs within set timelines.
- Analyse business development data, including referral trends, partner performance, service uptake and revenue, to identify growth opportunities, track performance against targets and inform data-driven decisions.
EXPERIENCE AND QUALIFICATIONS
- At least four (4) years' experience in business development, preferably in a hospital or healthcare environment.
- Bachelor's Degree or Diploma in Marketing or a related field from a recognized institution.
DESIRED SKILLS AND COMPETENCIES
- Strong relationship management, communication, presentation, and negotiation skills.
- Understanding of Kenya and East Africa's healthcare landscape, including insurers, corporate clients, providers and referral networks.
- Knowledge of business development, partnership management, client experience, and how PR & Communications supports business objectives
- Commercial awareness, including healthcare costing, pricing and profitability.
- Strong analytical, research, coordination, and reporting skills, able to turn data into actionable insights.
- Self-driven, target-oriented and accountable, with the ability to work independently and collaboratively across teams and branches.