Branding, Marketing & Communications Manager

IfeanHealth is a leading Prosthetics and Orthotics company in Nigeria and West Africa, committed to restoring mobility, dignity and independence through innovative prosthetic and orthotic solutions.

As an official Ottobock partner in Nigeria, we are focused on improving access to quality mobility solutions and transforming lives through technology, expertise and patient-centred care.

We are looking for a creative, strategic and results-driven Branding, Marketing & Communications Manager to strengthen our brand identity, drive marketing initiatives and position IfeanHealth as a leading voice in the prosthetics and orthotics industry.

Job Summary

The Branding, Marketing & Communications Manager will be responsible for developing and executing the company's branding, marketing and communication strategies.

The ideal candidate must understand how to build a strong brand, tell compelling stories, create meaningful audience engagement and translate marketing activities into measurable business results.

This role requires someone who can combine creativity with strategy, manage multiple marketing channels and ensure that IfeanHealth's brand message is consistent, professional and impactful.

Key Responsibilities

Brand Management & Strategy

• Develop, implement and maintain a strong and consistent brand identity across all company locations and communication channels.
• Ensure that all internal and external communications reflect the company's values, vision and brand positioning.
• Develop brand guidelines and ensure compliance across marketing materials, presentations, campaigns and publications.
• Identify opportunities to strengthen IfeanHealth's brand visibility and market positioning.

Marketing & Business Growth

• Develop and execute marketing strategies that support the company's business objectives and growth targets.
• Plan and manage marketing campaigns to increase brand awareness, generate enquiries and attract potential patients and referral partners.
• Identify market trends, customer needs and opportunities for brand expansion.
• Work closely with the commercial and business development teams to support lead generation and customer acquisition.
• Develop marketing initiatives that promote the company's prosthetic and orthotic products and services.

Communications & Public Relations

• Develop and manage the company's internal and external communication strategies.
• Oversee corporate communications, press releases, newsletters, company announcements and official publications.
• Build and maintain relationships with relevant media platforms, industry stakeholders, partners and organisations.
• Develop compelling brand stories, patient success stories and impact-focused content.
• Ensure that all communication is accurate, professional and aligned with the company's values.

Digital Marketing & Content Management

• Oversee the company's digital presence across its website and social media platforms.
• Develop content strategies that educate, inform and engage the target audience.
• Supervise the creation of marketing content, including videos, graphics, articles, campaigns and promotional materials.
• Monitor digital marketing performance, audience engagement and campaign effectiveness.
• Ensure regular updates and relevant content across all digital platforms.

Team & Project Management

• Coordinate and supervise branding, marketing and communications activities.
• Manage external vendors, creative agencies, photographers and other marketing partners where necessary.
• Work with different departments to ensure effective execution of marketing initiatives.
• Develop marketing budgets, timelines and performance reports.
• Track marketing KPIs and provide regular reports on campaign outcomes and brand performance.

Requirements & Qualifications

• Minimum of 4 - 6 years of relevant experience in branding, marketing and corporate communications.
• Proven experience developing and executing successful marketing and brand strategies.
• Strong understanding of digital marketing, social media management, content strategy and public relations.
• Excellent written and verbal communication skills.
• Strong project management, leadership and organisational skills.
• Ability to analyse marketing data, track performance and make informed decisions.
• Proficiency in relevant digital marketing, analytics and content management tools.
• Experience working in healthcare, medical technology or a related industry will be an added advantage.

Key Competencies

• Strategic thinking and creative problem-solving.
• Strong storytelling and communication skills.
• Brand development and positioning.
• Campaign planning and execution.
• Digital marketing and audience engagement.
• Leadership and team coordination.
• Data-driven decision-making.
• Excellent interpersonal and stakeholder management skills.

What We Are Looking For

• We are looking for someone who understands that branding is more than having a beautiful logo or an active social media page.
• You should be able to communicate the value of what we do, tell stories that connect with people, build trust in our services and develop marketing strategies that contribute directly to the company's growth.
• You must be proactive, innovative, detail-oriented and comfortable working in a growing organisation where ideas are encouraged and execution matters.

Only shortlisted candidates will be contacted.