Support the Director of Marketing in the day-to-day management of the company.
The Brand & Marketing Manager is responsible for developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate's reputation.
This role ensures consistency across all marketing channels and touch-points, while effectively engaging with target audiences.
Key Responsibilities
Brand & PR Strategy
Develop and implement the Brand & PR strategy for the company.
Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
Continuously monitor and evaluate brand identity, positioning, and perception.
Marketing & Content Management
Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.
Organic Social Media & Paid Media Management (Google & Meta Paid Ads)
Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
Monitor social media trends, competitor activity, and audience behavior to refine strategies.
Guest Experience & Community Engagement
Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
Develop initiatives to foster a sense of community and engagement among guests and visitors.
Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.
Requirements
5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
Strong expertise in brand strategy, marketing, and digital/social media management.
Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
Excellent copy writing, communication, and storytelling skills.
Proficiency in social media platforms, content creation, and digital marketing tools.
Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
High attention to detail with excellent planning and organizational skills.
Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
Proficiency in Microsoft Office Suite and marketing software/tools.
Ability to work independently and thrive in a fast-paced environment while meeting deadlines.