We are seeking to appoint a Brand Manager I to work within the Beauty Brand Management team as part of the overall Marketing strategy. This role will be based at Clicks Head Office, Woodstock, Cape Town and report into the Senior Brand Manager.
Job Description
Job Purpose
To deliver business, marketing and communication objectives via TTL campaigns that unlock revenue growth for Clicks owned and Strategic drive brands. To deliver tactical and innovative campaigns that drive newness and attract new footfall to Clicks.
Job Objectives
To drive and support the annual promotional and communications calendar and ensure all campaigns are delivered and meet their objectives according to the Marketing operating plan.
To manage the alignment of all marketing elements to ensure it is delivered and aligned with the Brand identity (above the line: / TV campaigns; below the line: in store activations and promotional execution and online: social media platforms website / online campaigns.
To manage the marketing budgets by ensuring all campaigns are implemented cost effectively over the short and medium term.
To build positive relationships with internal (merchandise, stores, advertising agencies and leadership teams) and external stakeholders (suppliers, online, production, etc.) in order to deliver marketing communications that meets customer expectations.
To maintain brand integrity and ensure the impact of all branding decisions are evaluated against the brand strategy.
To continuously monitor marketing trends and make recommendations so as to keep the brand relevant to consumer needs.
To measure and report back on promotion and marketing performance and recommend enhancements to deliver results.
To conceptualise, design, deliver and implement marketing communications campaigns that meet business objectives and are aligned to brand
Minimum requirements
Job related knowledge
Indepth working knowledge of the media and advertising environment
Understand fundamentals of product marketing and merchandise deliverables
Knowledge of breadth of competitive awareness and understanding which drives significantly differentiated customer offerings
Job related skills
Strong strategic marketing skills
Customer research and analysis skills
Customer segmentation development
Marketing and planning skills
Strategic thinking
Attention to detail
Ability to lead and manage multiple projects simultaneously
Presentation skills
People Management
Digital Marketing
Formal Qualification
Marketing Degree/Diploma
Experience
3-5 years marketing management experience in retail environment