Brand Manager

Job Description

• A leading pet products wholesale company is looking for an experienced Brand Manager with strong experience in brand strategy, marketing campaign management, digital marketing, and driving brand growth to join their team at their Modderfontein, JHB branch.

Responsibilities:

• Develop and execute annual brand plans aligned with business objectives.
• Define and maintain brand positioning, identity, and value proposition.
• Monitor brand performance and recommend improvements.
• Ensure consistent brand messaging across all customer touchpoints.
• Manage brand architecture, product portfolios, and product positioning.
• Plan and execute integrated marketing campaigns, including advertising, digital marketing, promotions, sponsorships, and events.
• Coordinate with creative agencies, media partners, and external suppliers.
• Evaluate campaign effectiveness and return on investment (ROI).
• Conduct market research and competitor analysis to identify consumer trends and changing customer needs.
• Use consumer insights to guide brand strategy and product development.
• Track brand awareness, market share, sales growth, customer engagement, campaign ROI, and customer retention.
• Collaborate with product development teams on new product launches and develop go-to-market strategies.
• Support packaging, pricing, promotional decisions, and product lifecycle management.
• Prepare and manage annual brand budgets, monitor expenditure, and ensure efficient resource allocation.
• Work closely with Sales, Product Development, Supply Chain, Finance, and Operations teams.
• Present brand performance reports to senior management.
• Manage and maintain social media accounts, including Instagram and Facebook.

Requirements:

• Bachelor's degree in Marketing, Business Management, Communications, or a related field.
• Postgraduate qualification or professional marketing certification would be advantageous.
• 3 - 5 years' experience in marketing or brand management.
• Minimum of 2 years' experience in a Brand Manager role.
• Experience managing marketing campaigns and budgets.
• Experience within FMCG, manufacturing, retail, consumer goods, or a related industry.
• Proven track record of driving brand growth and increasing market share.
• Strong knowledge of brand strategy, marketing campaign management, market research, and data analysis.
• Proficiency in digital marketing and social media management.
• Strong budget management, project management, presentation, and reporting skills.
• Excellent strategic thinking, commercial acumen, creativity, and problem-solving abilities.
• Strong communication, influencing, leadership, and teamwork skills.
• Customer-focused, results-driven, and innovative approach.
• Must have own reliable transport and a valid driver's licence.
• Must be willing and able to travel nationally as required.
• Must be prepared to work flexible hours, including selected weekends and public holidays, to support promotions, product launches, trade shows, customer events, and retail activations.
• Must be comfortable engaging with customers, retailers, distributors, veterinarians, breeders, pet specialty stores, and consumers.
• Previous experience in the pet food, pet care, animal health, veterinary, or broader pet industry would be highly advantageous.
• A genuine interest in pets, animal welfare, and the pet care industry is preferred.