We are seeking an experienced Brand Manager to take ownership of brand strategy, identity, and customer-facing marketing communications. This is a first-line commercial role, responsible for translating positioning into compelling campaigns across above-the-line, below-the-line, and digital channels. The position is based in Somerset West. Key Responsibilities: Develop and maintain brand strategy, positioning, visual identity, and tone of voice. Act as quality gatekeeper for brand consistency across marketing, product, digital, and customer communications. Commission and interpret brand health tracking research (awareness, equity, NPS). Brief, manage, and evaluate creative, media, and research agencies. Plan and oversee brand and product campaigns across multiple channels. Manage sponsorships, partnerships, and collaborations aligned with brand values. Ensure compliance with advertising and regulatory standards (ARB, FSCA, POPIA, NCA, CPA). Report brand health, campaign performance, and ROI to senior stakeholders. Identify continuous improvement opportunities in campaign planning and execution. Requirements: Bachelor's degree in Marketing, Communications, Business, or related field. Postgraduate qualification in marketing/brand management advantageous. 6-8 years' brand or marketing management experience, ideally in banking, financial services, or another regulated industry.ESSENTIAL Proven experience managing campaigns end-to-end across ATL, BTL, and digital channels. Strong agency management, negotiation, and budget management skills. Familiarity with advertising compliance requirements in regulated industries. Key Competencies: Creative judgement balanced with regulatory awareness. Strong stakeholder and agency management. Analytical, data-driven decision-making. Clear communication and brand storytelling. Collaborative cross-functional working. Adaptability in a fast-growing, evolving brand environment. If you are a strategic thinker with strong creative judgement and a proven ability to build and manage brands in regulated industries, we invite you to apply.