The Brand Communicator will be responsible for crafting, delivering, and managing the company's brand message across all communication channels.
This role aims to ensure a consistent, engaging brand presence that resonates with the target audience and supports overall business objectives.
Key Responsibilities
Brand Communication and Strategy:
Develop and execute a comprehensive brand communication strategy aligned with the company's vision and goals.
Create consistent messaging and branding across all platforms.
Collaborate with the marketing team to design campaigns that communicate the brand identity effectively.
Digital Communications:
Develop and execute social media strategies across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube).
Monitor social media conversations and engage with followers.
Track social media performance and analyze key metrics.
Create and curate engaging content for social media platforms.
Manage email marketing campaigns, blog posts, and newsletters.
Collaborate with other team members to ensure consistent brand messaging across all digital channels.
Ensure all content adheres to brand voice, tone, and guidelines.
Set up, host, and moderate webinars, ensuring smooth technical execution and audience engagement.
Record, edit, and produce short form and long form video content for marketing, storytelling, and product communication.
Manage Afrimash's Smart Communities on WhatsApp by initiating discussions, driving engagement, responding to member inquiries, moderating conversations, and gathering customer insights to improve products and services.
Internal and External Communication:
Ensure alignment between internal and external communications to maintain brand integrity.
Collaborate with HR to promote employer branding initiatives.
Facilitate communication training for team members to represent the brand consistently.
Monitoring and Reporting:
Analyze the effectiveness of communication strategies and campaigns using relevant KPIs.
Provide regular reports and insights to the Marketing Manager on brand performance and audience engagement.
Conduct market research to stay updated on industry trends and audience preferences.
Job Requirements
Education and Experience:
Bachelor's degree in Marketing, Mass Communication, Public Relations, English, or a related field.
2 to 4 years of experience in brand communication, social media management, content creation, or a similar role. Experience in ecommerce or agribusiness is an advantage.
A portfolio or samples of past work, such as social media content, videos, newsletters, or campaigns.
Skills and Knowledge:
Strong writing and editing skills, with the ability to keep a consistent brand voice and tone across channels.
Hands on experience managing social media platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.
Experience running email campaigns, newsletters, and blog content.
Ability to record, edit, and produce short and long video content using tools like CapCut, Premiere Pro, or similar.
Experience setting up, hosting, and moderating webinars on platforms like Zoom or Google Meet.
Experience managing online communities, ideally on WhatsApp, including moderating discussions and keeping members engaged.
Ability to track social media and campaign performance, read the numbers, and turn them into simple reports.
Basic market research skills and awareness of industry and audience trends.
Good working knowledge of design tools such as Canva or similar.
Personal Attributes:
Excellent verbal and written communication skills.
Creative, with a good eye for detail.
Able to work with different teams, including Marketing and HR.
Comfortable presenting and running training sessions for colleagues.
Organized and able to handle several tasks and deadlines at once.
Understands the Nigerian market and how customers, especially farmers, communicate.