Ebunderma Limited is recruiting to fill the position below:
Job Title: Brand Communications Manager
Location: Lagos Employment Type: Full-time Industry: Beauty, Wellness and Skincare
Job Summary
We are seeking a creative, proactive, and results-driven Brand Communications Manager to oversee the brand's social media presence, content creation, and digital communications.
The ideal candidate will be responsible for translating the brand's identity, products, services, and values into engaging content that educates audiences, builds trust, strengthens brand awareness, and supports business growth.
We are looking for someone who can develop content ideas, create and edit engaging visual content, manage social media platforms, and maintain a consistent brand voice across digital channels.
Candidates must be comfortable with both planning and executing content, from concept development and production to publishing and performance tracking.
Key Responsibilities Social Media Management:
Manage and maintain the brand's social media accounts, ensuring a consistent and professional online presence.
Develop and execute content calendars aligned with the brand's communication and marketing objectives.
Schedule and publish content across relevant platforms, including Instagram, TikTok, Facebook, and other applicable channels.
Monitor comments, direct messages, audience engagement, and relevant customer enquiries.
Track social media performance and prepare regular reports on reach, engagement, audience growth, and content effectiveness.
Content Creation and Production:
Develop creative content ideas for educational posts, product promotions, brand campaigns, and audience engagement.
Plan, film, and edit short-form videos, reels, stories, and other social media content.
Write engaging captions, scripts, headlines, and other brand communication materials.
Create or coordinate the production of graphics and other visual assets using appropriate design tools.
Capture relevant behind-the-scenes footage, product demonstrations, team activities, and brand experiences.
Repurpose content into different formats to maximise reach and engagement.
Maintain high standards of visual quality, accuracy, and consistency across published content.
Brand Communication and Campaigns:
Communicate the brand's identity, values, products, and services clearly and consistently.
Develop educational and promotional content that supports audience trust and informed skincare decisions.
Support product launches, promotional activities, events, and other marketing campaigns.
Collaborate with the relevant teams to obtain accurate product information and communicate it effectively.
Ensure skincare-related content is responsible, accurate, and aligned with approved brand messaging.
Identify relevant trends and opportunities to improve content visibility without compromising the brand's identity.
Performance and Growth:
Review content performance and use insights to improve future content.
Monitor relevant social media trends, competitor activity, and audience interests.
Recommend new content formats, campaigns, and communication strategies.
Contribute ideas that strengthen brand awareness, audience engagement, customer relationships, and business objectives.
Requirements and Qualifications
Must currently reside in Lagos, Nigeria.
Proven experience in content creation, social media management, digital marketing, brand communications, or a related field.
A portfolio of previous work demonstrating relevant skills and creativity.
Strong writing, storytelling, and communication skills.
Practical experience creating and editing social media content, especially short-form videos.
Familiarity with tools such as Canva, CapCut, or equivalent content creation and editing applications.
Understanding of social media platforms, content formats, publishing schedules, and audience engagement.
Ability to plan content, manage multiple tasks, and meet deadlines.
Strong organisational skills, creativity, attention to detail, and initiative.
Ability to work independently and collaborate effectively with a team.
Willingness to receive feedback and improve content based on brand objectives and performance insights.
Added Advantages:
Experience working with skincare, beauty, wellness, lifestyle, or consumer brands.
Knowledge of brand positioning, content strategy, and digital marketing.
Experience managing social media accounts for a business or established brand.
Basic photography, videography, and graphic design skills.
Experience analysing social media insights and preparing performance reports.
Ability to develop educational content that simplifies technical information for a general audience.