VFD Group is an alternative financial service holding company that creates value by working within Nigeria's informal financial sector to create innovative products and solutions that are accessible to the everyday Nigerian.
We are recruiting to fill the position below: Job Title: Brand & Marketing Specialist Location: Lagos Employment Type: Full-time
Job Purpose
To strengthen the organization's corporate brand, market visibility, stakeholder engagement, and public positioning through strategic brand management, marketing communications, content development, digital marketing, and corporate communications.
The role will help position the organization'sN as a recognized and trusted institution within Nigeria's capital market, while supporting business growth, market awareness, and participation.
Key Responsibilities Brand Strategy and Management:
Develop and implement brand and marketing strategies aligned with the organization's corporate objectives.
Maintain consistency in the organization's visual identity, messaging, tone of voice, and corporate positioning across all communication channels.
Develop and manage brand guidelines, templates, presentations, promotional materials, and other corporate assets.
Monitor brand perception and identify opportunities to strengthen the organization's reputation and market positioning.
Marketing and Digital Communications:
Develop and execute marketing campaigns to increase awareness of the organization's products, services, and market offerings.
Manage content for the organization's website, social media platforms, newsletters, and other approved communication channels.
Create engaging content, including articles, graphics, videos, infographics, campaign materials, and stakeholder updates.
Work with internal teams to translate complex financial market information into clear, accessible communication for relevant audiences.
Monitor digital engagement, campaign performance, website traffic, and other relevant marketing metrics.
Corporate Communications and Public Relations:
Support the development of press releases, corporate announcements, executive communications, speeches, and other external communications.
Coordinate with management and relevant internal teams to ensure that corporate messaging is accurate, consistent, and approved.
Support media relations and maintain relationships with relevant journalists, publications, industry platforms, and communications partners.
Monitor media coverage and public commentary relating to the organization'sand the broader capital market.
Escalate reputational risks and potentially sensitive communications to the appropriate authority.
Key Performance Indicators (KPIs)
Growth in brand awareness and visibility.
Digital audience growth and engagement.
Quality, consistency, and timeliness of corporate communications.
Marketing campaign reach and effectiveness.
Website and social media performance.
Contribution to event visibility, stakeholder engagement, and qualified business leads.
Delivery of marketing projects within approved budgets and timelines.
Qualifications and Experience
Bachelor's Degree in Marketing, Mass Communication, Public Relations, Business Administration, Advertising, or a related field.
4 – 7 years of relevant experience in brand management, marketing communications, corporate communications, digital marketing, or public relations.
Experience managing corporate brands, digital platforms, campaigns, and events.
Strong writing, editing, presentation, creative direction, and project management skills.
Proficiency in Microsoft Office and relevant design, content creation, social media, and analytics tools.
Experience in financial services, capital markets, banking, investment management, or another regulated industry is an advantage.