- The Assistant Marketing Officer will support the implementation of marketing strategies and ensure that marketing activities contribute to achieving the organization's business objectives.
- The role involves content creation, digital marketing, campaign coordination, market research, customer engagement, event planning, marketing analytics, and performance reporting.
- The successful candidate will demonstrate creativity, commercial awareness, strong communication skills, and the ability to coordinate multiple marketing activities effectively.
Key Duties & Responsibilities
Marketing Strategy & Campaign Execution
- Support the development and implementation of marketing strategies aligned with organizational objectives.
- Assist in planning and executing advertising and promotional campaigns across digital, social media, print, and other marketing channels.
Marketing Content Development
- Assist in creating written content for marketing materials, including brochures, flyers, presentations, advertisements, and promotional communications.
- Support the development of compelling marketing messages that communicate product positioning and value propositions.
Digital Marketing & Social Media
- Support the execution of email marketing, social media, and digital advertising campaigns.
- Monitor marketing communication platforms, respond to customer inquiries, and support effective customer engagement.
Market Research & Consumer Insights
- Conduct market research to identify consumer needs, preferences, industry trends, and opportunities for business growth.
- Collect and analyse market information to support marketing planning, product positioning, and promotional strategies.
Marketing Analytics & Reporting
- Monitor marketing activities, analyse campaign performance metrics, and prepare reports on marketing effectiveness.
- Update marketing spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information.
- Support the Data Analyst in data analysis and preparation of marketing reports.
Events & Brand Activations
- Assist in planning, coordinating, scheduling, and executing marketing events, trade shows, and promotional activities.
- Participate in marketing events and brand awareness initiatives to enhance product visibility and customer engagement.
Cross-Functional Collaboration
- Work closely with sales, marketing, and other departments to ensure marketing campaigns are delivered within agreed timelines and budgets.
- Support the communication of product positioning, marketing strategies, and customer insights to relevant teams.
Marketing Administration & Continuous Improvement
- Maintain accurate marketing records and documentation.
- Stay updated on industry trends, emerging marketing techniques, and best practices to identify opportunities for improvement.
Qualifications & Experience
- Bachelor's Degree (BSc/BA) in Marketing, Business Administration, or a relevant field.
- Professional qualification in a related field will be an added advantage.
- Proven experience as a Marketing Officer or in a similar marketing role.
- Solid knowledge of marketing techniques, principles, and campaign execution.
- Good understanding of market research techniques, statistical analysis, and data analysis methods.
- Thorough understanding of social media and web analytics.
- Proficiency in Microsoft Office Suite and marketing software, including CRM systems.
Key Skills & Competencies
- Excellent organizational and multitasking skills.
- Strong communication and interpersonal abilities.
- Creativity and commercial awareness.
- Good analytical, research, and report-writing skills.
- Ability to coordinate marketing campaigns across multiple platforms.
- Strong attention to detail and time-management skills.
- Team player with a customer-oriented approach.
- Ability to work collaboratively with cross-functional teams.
- Flexibility to work irregular hours and across different locations when required.
Deadline: COB 31st October 2026