This is a senior, founding leadership role responsible for launching and scaling operations in Abuja. The FCT represents one of Nigerias most valuable healthcare markets, comprising government hospitals, specialist centres, embassy clinics, military hospitals, and premium private healthcare providers.
The Area Sales Manager will lead market entry, build a strong client base, recruit and manage a local sales team, and establish sustainable revenue growth across the territory.
Key Responsibilities
Achieve and exceed monthly sales targets for the Abuja territory, reaching full operating capacity within 90 days
Conduct strategic facility visits during the launch phase (minimum five per day)
Map and segment the territory across Tier-1 (hospitals), Tier-2 (specialist clinics), and Tier-3 (community clinics)
Manage the full sales cycle: prospecting, presentations, quotations, negotiations, closing, and payment follow-up
Maintain a pipeline of at least 3x monthly revenue target
Recruit, onboard, train, and manage junior sales representatives as the territory grows
Submit daily and weekly performance reports to the national office
Build strong relationships with government procurement offices, hospital groups, and key healthcare stakeholders
Capture and maintain accurate facility data in the national CRM system
Requirements
Must-Have
3 - 5 years of B2B field sales experience in medical equipment, diagnostics, or healthcare products
Must be based in Abuja, FCT with deep knowledge of the local healthcare ecosystem
Proven track record of consistently exceeding revenue targets
Experience managing or mentoring junior sales team members
Established professional network within hospitals, specialist centres, or procurement offices in Abuja
Strong communication and negotiation skills, capable of engaging stakeholders from clinic owners to senior medical executives
Smartphone with reliable internet access for daily digital reporting
Nice-to-Have
Experience working with government hospitals and public procurement processes in the FCT
Background in biomedical sciences, pharmacy, nursing, or a related healthcare discipline