The Agentic Marketing Executive will support Orange Group's commercial activities by leveraging Artificial Intelligence, agentic marketing tools, digital content platforms and AI-generated personas/videos to accelerate marketing execution, improve customer engagement and strengthen brand visibility.
Responsibilities
Build AI-powered agents that can interact with consumers and provide real-time information.
Identify and deploy AI tools to automate repetitive marketing and commercial activities.
Use AI agents to monitor market trends, competitor activities, consumer conversations and campaign performance.
Support marketing teams in converting commercial objectives into AI-enabled campaigns and workflows.
Create AI-generated brand ambassadors, presenters and virtual personas for commercial campaigns.
Produce short-form videos for products, promotions, trade activities and consumer education.
Ensure AI-generated content reflects Orange Group's brand identity and communication standards.
Qualifications & Experience
Bachelor's degree in Computer Science, Marketing, Mass Communication, Digital Marketing, Business Administration, or related discipline.
Demonstrable experience using AI tools for content creation and marketing automation.
Experience creating or editing short-form videos is highly desirable.
Experience with AI video/avatar platforms, generative AI, prompt engineering and digital marketing tools.
Experienced in digital marketing, content creation, social media, marketing technology or a related field. FMCG Pharmaceutical, personal care or consumer-product experience is an advantage.