Twyford International Kenya Ltd is looking for a proactive, results-driven Advertising Officer to strengthen our brand visibility and market presence across Kenya.
The successful candidate will identify strategic advertising opportunities, secure high-impact advertising spaces, negotiate competitive rates, coordinate outdoor branding and painting projects, and ensure consistent brand visibility across key markets and customer touchpoints.
Key Responsibilities
Identify and evaluate strategic locations for billboards, wall branding, building branding, shopfront advertisements, and other outdoor advertising opportunities.
Scout high-traffic areas, major roads, commercial centres, hardware clusters, tile showrooms, and construction zones for potential advertising placements.
Negotiate competitive rates, rental agreements, payment terms, and contract periods with advertising space owners and suppliers.
Coordinate branding, painting, signage installation, fabrication, and other outdoor advertising projects.
Build and maintain relationships with media owners, property owners, contractors, branding agencies, and other relevant suppliers.
Conduct market research and monitor competitor advertising activities to identify new opportunities.
Ensure advertising placements comply with relevant permissions, local regulations, and company brand standards.
Monitor advertising effectiveness, maintain records of advertising locations and costs, and prepare regular reports for management.
Support the implementation of marketing campaigns to increase brand awareness and market penetration.
Qualifications and Experience
Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field.
At least 2 years of relevant experience in advertising, outdoor media, brand activation, trade marketing, or a related commercial role.
Proven experience in field-based marketing, advertising space acquisition, supplier coordination, or commercial negotiations.
Strong communication, negotiation, relationship management, and organizational skills.
Ability to identify strategic advertising locations and manage multiple projects effectively.
Proficiency in Microsoft Office and report preparation.
A valid driving licence and willingness to travel extensively within assigned markets will be an added advantage.
Ideal Candidate
We are looking for someone who is commercially minded, proactive, creative, and comfortable working in the field. The ideal candidate should have a strong eye for high-impact advertising locations, excellent negotiation skills, and a passion for building brand visibility.