Marketing Specialist
full-time
The successful candidate will be responsible for identifying high-impact advertising opportunities, securing strategic advertising spaces, negotiating competitive rates, and coordinating branding and painting projects to strengthen our brand presence across key markets.
Key Responsibilities
Scout and evaluate strategic advertising spaces, including major roads, highways, urban centres, construction zones, commercial areas, hardware clusters, and tile & sanitaryware outlets.
Identify opportunities for billboards, wall branding, building branding, shopfront branding, painted advertisements, road-facing signage, and other outdoor advertising formats.
Verify ownership, advertising rights, permissions, and relevant approvals before securing advertising spaces.
Negotiate advertising rates, rental fees, contract terms, payment terms, and other commercial conditions.
Negotiate with painting contractors, branding agencies, fabricators, printers, installers, and other suppliers.
Coordinate branding and painting works from planning through completion.
Conduct site visits to monitor the quality, visibility, and condition of advertising installations.
Identify opportunities to expand Twyford International's brand visibility and market coverage.
Maintain accurate records of advertising spaces, agreements, costs, contractors, and renewal dates.
Prepare reports on advertising activities, market coverage, expenditure, and ongoing projects.
Qualifications & Experience
Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
2 - 3 years of experience in advertising, outdoor advertising, branding, marketing, or a related role.
Experience in outdoor advertising, signage, branding, or coordinating painting/branding projects will be an added advantage.