- We are seeking a highly motivated and results-oriented Account Executive (Equipment Category) responsible for driving sales of agricultural equipment and mechanization solutions across assigned territories and customer segments.
- The Account Executive will identify, engage, qualify, and convert farmers, agro-dealers, cooperatives, commercial farms, processors, and agribusinesses into paying customers while maintaining strong relationships that generate repeat purchases and referrals.
- The role requires a consultative sales approach, deep understanding of agricultural equipment solutions, strong prospecting capabilities, pipeline management discipline, and the ability to consistently achieve revenue and order targets.
- The ideal candidate combines commercial acumen with customer-centric selling and thrives in a performance-driven environment.
Key Responsibilities
Revenue Generation:
- Achieve monthly and quarterly revenue targets assigned by management.
- Drive sales of tractors, irrigation systems, power equipment, processing equipment, storage solutions, and other mechanization products.
- Build and manage a robust sales pipeline sufficient to achieve revenue goals.
- Execute strategic sales initiatives to maximize equipment sales performance.
Prospecting and Lead Generation:
- Generate a minimum of 150 qualified prospects monthly.
- Conduct outbound sales activities including calls, emails, WhatsApp engagement, referrals, and field visits.
- Make at least 400 prospecting calls monthly.
- Identify new customer segments and business opportunities.
- Develop relationships with cooperatives, farmer groups, commercial farms, NGOs, agribusinesses, and government-supported agricultural projects.
- Convert prospects into paying customers through effective needs assessment and solution selling.
- Achieve monthly equipment order targets.
- Maintain a minimum conversion rate of 40% across qualified opportunities.
- Convert marketing-generated leads into active customers.
Consultative Equipment Sales:
- Understand customer operational needs and recommend suitable equipment solutions.
- Conduct product demonstrations and presentations where necessary.
- Explain equipment specifications, benefits, financing options, warranties, and maintenance requirements.
- Collaborate with suppliers and technical teams to address customer concerns.
Customer Relationship Management:
- Maintain accurate customer records and sales activities in approved CRM systems.
- Follow up consistently on quotations, proposals, and pending opportunities.
- Manage customer expectations throughout the sales process.
- Build long-term relationships that encourage repeat purchases and referrals.
Financing and Partnership Sales:
- Promote equipment financing options where available.
- Collaborate with financing partners to support customer acquisition.
- Guide customers through financing application processes.
- Increase utilization of financing channels to improve equipment affordability and sales conversion.
- Execute marketing campaigns targeted at equipment customers.
- Convert campaign-generated leads into paying customers.
- Participate in trade fairs, exhibitions, webinars, and industry events.
- Support promotional activities aimed at driving awareness and demand.
Reporting and Performance Tracking:
- Maintain accurate daily activity reports.
- Submit weekly pipeline and sales forecasts.
- Track conversion metrics and customer acquisition performance.
- Provide market intelligence, customer feedback, and competitor insights.